Age bias permeates ads — and technology design

Getty images show advertising’s ageist stereotypes.  A new report from AARP this week zeros in on something we all knew: Advertisers focus on the young – not unlike the tech firms who make products being advertised.  Despite the 50+ population representing one third of the US population, they only show up in 13% of advertising imagery. The AARP report authors analyzed the Getty images – and observed that even though 69% of people aged 65-73 own a smartphone, less the 5% of the images of technology included any older adults. The same held true for images of workers: while one third (53 million) of the labor force is 50+, only 13% showed them working — otherwise they were shown at home, with a partner or in a medical setting.

From http://besthealthnews.com/2019/09/age-bias-permeates-ads-and-technology-design/?utm_source=rss&utm_medium=rss&utm_campaign=age-bias-permeates-ads-and-technology-design

from
https://healthnews010.wordpress.com/2019/09/26/age-bias-permeates-ads-and-technology-design/